Being a part of designing and creating your website is essential to its success. A website that looks professional will make you look like an expert in whatever field you are in. Understanding how to design well is the first step to take, so use this advice liberally.
Be sure your website works both with and without the “www” prefix. Some people will type this in before they head to your site as a force of habit, and some may not. You should make sure that customers will be directed to your site either way, or you may have some confused people on your hands.
Choose your web host carefully. Some hosts require you to link to them, while others may force you to install their pop-ups. You should also test their performance using one of the many tools available for free online, as you do not want to host with someone who is consistently slow or crashing.
If you have never designed a web page, try using pre-made layouts. These can easily be found online for several blogging web sites like Blogspot or Tumblr. Having an interesting layout will draw attention to content and give the site a professional look. Just make sure your layout is appealing to your target audience!
Organize your links and avoid putting too many links in one area of your site. Doing this can confuse visitors and make them leave your site. If you do have many low- to mid-importance links, emulate the “blogrolls” seen in many blogs and tuck them away in a column on the right side of the page.
Try including real customer testimonials. Very few want to be the first to try a product or service, so let customers know that others have tried your wares and that they were pleased with them. Try asking some clients that have done projects with you to create a short paragraph about their experience with your company, to put on your site.
When creating your website, make separate CSS sets for different browsers and consider using conditional loading. This makes testing easier and helps with maintenance later. Every website occasionally needs maintenance, so you want to minimize the time you spend here.
Have clear navigation. When a visitor comes to your site, make sure they can go through your site. You must have clear navigation to do this. Have all important links in prominent places. Try linking many pages in your site. Allow information be found from every part of the site.
Always avoid placing pop-up advertisements on your site. These ads are always alluring with the promise of making extra profits; however, most visitors find them highly annoying. People will most likely never want to return to this type of website again. Keep the ads you do use simple; you don’t need crazy pop-ups.
The first step was how to build the site, but the second step is to create your own design. Use these tips to help you figure out the layout, construct its navigation, and write its content. Keep on learning about increasing traffic and your goals will be met with time to spare!